Step Three - Find Your Audience and Your New Best Friends
This week we are going to find your target audience, and create some fictional customers that are going to be a huge part of your brand. We'll talk about why it's critical to niche down rather than go broad, and talk through the key questions you need your market to answer, so you know how to talk to them, and have your message really resonate.
We're going to dig into your target audience:
Who will they be? What are their needs? What motivates them?
Then we'll look at building your buyer persona's and why that's so important for your brand.
At the end of the podcast, we are sending you off to complete your buyer persona's, until next week, when we meet back here, to move to Step 4 on your road to a wildly successful business.
This is the ONE STEP Empire podcast from SHEcorporated. We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.
Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE and sign up for the next FREE Business Kickstart Challenge HERE.