Step Eight - Create Your Brand Identity - Will They Swipe Left or Right?
What is your brand identity?
Although it can include many things, three basic components of your brand identity are your logo, your typeface and your colors.
In this episode we are going to talk through Step One – creating your logo, and then next week we will talk through Steps Two and Three, your typeface and your colors.
Step One - Create your Logo
Your logo is like a dating profile picture for your brand. People will make assumptions about your brand within seconds of seeing your logo, so it’s important to really get it right. There are some key points to keep in mind when designing your logo.
We're going to walk you through it all, so you nail your logo, and create something that you love and that truly represents your brand.
This is the ONE STEP Empire podcast from SHEcorporated. We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.
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