Step Nine - Give Your Brand it's Unique Personality and Complete Your Brand Identity Kit
This week, we are giving your brand it's unique personality, by completing the second half of your Brand Identity Kit, and choosing your typeface and colors.
Your typeface is the voice people hear in their heads when they visit your website, read your ads, and visit your social media. The colors you choose to represent your brand sends subconscious messages to the viewer about what your brand stands for, and what type of business you are.
They are both very powerful components of your brands personality.
So join us as we walk through how to choose your typeface and colors and complete your brand identity kit!
This is the ONE STEP Empire podcast from SHEcorporated. We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.
Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE and sign up for the next FREE Business Kickstart Challenge HERE.
Links mentioned in the podcast:
Coolors.co is great for finding palette of colors that works well together or even taking a photo and creating a color palette from that photo.
Encycolorpedia.com is another favorite site for finding complementary colors and I use it regularly to find the hex code for a pantone color or vice versa.
Here are some real world examples of branding Style Guides you can check out for more ideas and inspiration https://www.canva.com/learn/50-meticulous-style-guides-every-startup-see-launching/