Are You Ready to Meet Your New BFF's?
Do you know your customers like a BFF?
The key to effective marketing, customer service, product development and every customer facing aspect of your business, is truly understanding your customer.
You really need to obsess over your customers, and before you even have customers, you should be obsessing about your POTENTIAL customers.
Who will they be? What are their needs? What motivates them?
One of the best tools to help you get into the mind of your customer is a buyer persona.
What is a Buyer Persona?
Buyer persona’s are fictional representations of your ideal customers, based on your data and research.
They help you focus your time on the right prospects, they will guide your product development to meet the needs of your target customers, and serve as a touchstone for every aspect of your business that is customer facing.
You need to learn to speak directly to your customers needs and challenges.
So how do you use this workbook?
Building your marketing persona’s starts with the basic target demographic information, but then moves into much deeper detail, in order to construct a fictional character, with passions, flaws, and a personality all their own.
Buyer personas make it easier for you to tailor content, marketing, branding and every aspect of your product or service, right down to the customer service you provide.
These fictional characters give you a much deeper insight into how to connect with your customer base at every point of contact.