No matter how great the idea, if it doesn't fit your life, your resources or your needs, it’s not going to work out in the long run.

A few things to keep in mind as you work through your list of ideas and work to narrow it down.

Think about

1. Startup costs – Will you be able to raise...

What Is a Target Audience?

Very simply, a target audience is a specific group of people you have decided to target with your products or services. It could be a large market or a smaller niche market.

The most common mistake new business owners make is to insist that their product is for...

What is your brand identity?

Your brand identity generally encompasses the visual aspects of your brand that identify it and distinguish it from others in your market.  This can include many things, but almost always includes colors, fonts and logos.

The sky is the limit to what you can...

It's so important to remember that your brand is more than the colors and fonts you choose. 

Your "brand" is actually how your business is perceived by those who experience it. 
 
To build your brand, you will want to ensure that every interaction, from websites and social media, to...

You want to stand out in your market (obviously), and in order to do that, you need to know what everyone else is doing first. 
 
Learn from their mistakes, see what's working, what's not, where they excel and where they fail, and what opportunities they are missing. 
 
No matter...

Is it your guilty secret?

Did you start your business without a business plan?

Are you well into establishing your business and you STILL don't have a business plan?

It's okay, we won't tell. But it needs to be on your priority list, no matter what stage your business is at. 

We know it's...

Now more than ever, it's critical that we multiply our sales channels for stability, and to reach our market wherever they are.
 
If your business is e-commerce, you should have 8-10 sales channels. 

It sounds like a lot doesn't it? It's not as hard as you think.

Every business,...

There is so much to learn and so little time it seems. 

And when you finally learn it, they change it, right?
 
It's hard to keep up. That's why it's critical to never stop learning.
 
The good news is that there are countless ways to pick up new knowledge that will help you in...

Systems aren't sexy (at all).

Yes I said it. Systems aren't sexy, but they will save you hours of frustration and tons of headaches - and that IS sexy. 

From day one (or right now ) you need to get some basic systems in place to make your life easier. 

Once you've made the decision to...

You deserve an award, but you’re going to have to ask for it.

As women, we tend to shy away from asking for recognition, even when it is well earned, and possibly even overdue.   Many of us think that we don't need that kind of validation, we don’t do what we do for...

Before you even have customers you should be obsessing about your POTENTIAL customers. 

Who will they be? What are their needs? What motivates them?
 
Then when you actually HAVE customers you should want to know everything about what makes them tick. 

Why did they buy your product...