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Business + What You Love = Success!

Oct 02, 2022

My favorite thing to talk about is how you can use entrepreneurship to create freedom – whatever freedom means to you.


There’s never been a better time to start a business, because when everything is changing like it has been the last few years, it creates unprecedented opportunities, if you think strategically and take the changing landscape into account. 


But the other thing you want to consider when you are building your business, is where you want that business to take you.


The image of entrepreneurs is hustle, hustle, hustle, and it can be that way – but it doesn’t have to be, and the beauty of starting your own business is that you get to design it.  But so many of us miss that opportunity when we start out, and think only about what will help the business grow faster.


But here’s the kicker, by designing your business around your life, and taking into account your passions and your purpose, you will find success faster, because the friction is gone and you LOVE what you do!


It will still get hard sometimes – it’s not always going to be smooth sailing, but if you have built your business on something you are truly passionate about, it’s SO much easier to keep moving forward when it gets hard, and not give up.


So, no matter where you are in your business; just planning it out, in the first year or two of being open, or further along in your journey, if you haven’t stopped to take stock of what your purpose and passion is, and what you truly want your life to look like, then it’s time to do that right now.

We’re going to walk through an exercise that most of us completely miss when we start our business, that can help you truly create a business and life you really love.


We tend to think that as long as our business is successful, it will be fine.  But you are going to spend a lot of time and a lot of money building this business, so THIS is the time to make sure its’s aligned with your passion, and your purpose, and built in a way that fits your life.


It’s a lot easier to figure that out now, and build the business with that in mind, than it is to fix it later when you find yourself with a business you don’t enjoy, or that has demands you never anticipated.  


I’m going to help you outline what your ideal life and business really look like, and create a plan to align them, so that you build a life you can't wait to get to, each and every day!

I’m also going to show you how to find your purpose and passion! This is a really important step, because while you are building your new business, the more you can integrate that with your natural talents and passions, the more success you will find, and the more JOY you will find both along the way, and when you reach your goals.


You are going to spend the new few years and many, many, hours and dollars, building this business and your new life – let’s make sure it’s one you absolutely LOVE!


When you can align your business goals with a purpose that fires you up, you already have success!


Let’s find your purpose!


To get started with the first thing to do is figure out what you were put on this earth to do


Phew!  How’s that for a big question?

Ask yourself - If I had unlimited resources to achieve my highest purpose what would I do?


Ask yourself:

  1. What are your two best talents or skills?
  2. What activity have you been passionate about and focused on repeatedly over your lifetime?
  3. I f the world could benefit from your skills, how would they benefit?
  4. What does a "perfect" world look like to you? What does it feel like? How do people live and behave?
  5. How could you offer your skills or talents to the world?
  6. I know my life will have had meaning if I look back and......?


Now let’s put that all together.


Write this down:

My best contribution to the world and my purpose here is to: _______


Perhaps you can't design your entire business around your purpose, but how can you align them, so that one fuels the other?


I can tell you personally I have built a successful business and I enjoy it, but when I did this very exercise and found my purpose, and the beginning stages of the idea for starting SHEcorporated, it eclipsed everything else.  I was so passionate about it that I couldn't wait to get started every day, I am disappointed at night when I am literally falling asleep at my computer because I don't want to stop what I am doing, but I just can’t keep going.


It becomes more than a business – it's a calling, and you will do everything you possibly can to see it through.  Things will get hard sometimes no matter what business you have, but if you have aligned it with your purpose, you will see it through without temptation to give up.



Now let’s talk business Fit:

No matter how great the idea, if it doesn't fit your life, your resources, or your needs, it’s not going to work out in the long run.


A few things to keep in mind as you work through your list of ideas and work to narrow it down.


Think about 


1. Startup costs – Will you be able to raise the capital needed to fund the business startup and however long it takes to turn a profit?  


2. Profit margins – how much room for error is there?  Razor slim margins may work at high volume for an established business, but when you are just starting out you need room to absorb the costs of mistakes and the learning curve.


3. Future outlook – is the market going to continue to grow or is it a short-term market?  Can your customers pay for your product or service, and will they want to?  Is there possibility to expand your offerings into this market over time?


4. Lifestyle impact – what will it be like to run this company?  If you want to be home on evenings, weekends, and holidays with your family, opening a restaurant may be a poor fit for example.  If you don’t like public speaking, then a coaching position that requires speaking engagements won't get off the ground for long.  Think about how the business will look in three of five years and if it’s something you will still want to be doing.  If you have young kids and want to be home with them – how do you make that part of the plan?  Or if you love to travel and want to make that part of your routine – how does that fit?


5. Scalability – is there room to grow?  A business that is purely dependent on you and your skills can only grow so big before you run out of hours in the day.  So, is the business scalable?  Can you train others to do what you do?  For example, selling your handmade products may start out well enough, but once demand surpasses the amount you can personally produce – what will you do?  


So the next question to ask yourself is - If my business is not a good fit, but I am still committed to it, how can I modify it?


You can make small changes ( or big changes) to start moving in the direction you really want to go and start infusing that passion and purpose into your business.


Life Purpose plus Business Fit = FIRE!!!!!!


If you can get both of those right – or even partially right – you make life easier, success faster, and are going to land right where you want to be when you reach your goals.

That’s the key to creating a business you love.

Find your passion

Find your Purpose

Find your Business fit


That’s the MAGIC to creating success that doesn't just LOOK like success but also FEELS like success.


Your one step for this week is to think about your purpose and passion and find a way to integrate that into your business.


Go find your joy!




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