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Getting Setup Online 101 Feb 18, 2022

Let’s talk about setting up your “online ecosystem” and building your audience through social media and other platforms.

This is when you start introducing your business to the world. If you're just getting started, these are great tips to get you started off on the right foot....

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Keep your money! Oct 12, 2021

For everyone just starting out this is a BIG one.

Spending money is FUN.

It's easy to tell ourselves we are doing the work, and moving the business forward, when we are doing things like getting an office space, buying inventory or equipment and paying for other services.

The truth is that...

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14 ways to make your business more eco friendly Oct 12, 2021

Most of us have taken some steps (or a lot of steps) in our homes to be more eco-friendly, but a large proportion of small business haven’t taken a similar approach to reducing their businesses’ footprint. 

In truth, your business likely has even more potential than your home, to...

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Is your business idea a good fit for you? Oct 12, 2021

No matter how great the idea, if it doesn't fit your life, your resources or your needs, it’s not going to work out in the long run.

A few things to keep in mind as you work through your list of ideas and work to narrow it down.

Think about

  1. Startup costs – Will you be able to raise...
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Why your target audience should be as small as possible. Oct 12, 2021

What Is a Target Audience?

Very simply, a target audience is a specific group of people you have decided to target with your products or services. It could be a large market or a smaller niche market.

The most common mistake new business owners make is to insist that their product is for...

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Three steps to create your brand identity kit. Oct 12, 2021

What is your brand identity?

Your brand identity generally encompasses the visual aspects of your brand that identify it and distinguish it from others in your market.  This can include many things, but almost always includes colors, fonts and logos.

The sky is the limit to what you can...

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Your brand is more than just your logo. Oct 12, 2021

It's so important to remember that your brand is more than the colors and fonts you choose. 

Your "brand" is actually how your business is perceived by those who experience it. 
 
To build your brand, you will want to ensure that every interaction, from websites and social media, to...

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You need to study your competition. Oct 12, 2021

You want to stand out in your market (obviously), and in order to do that, you need to know what everyone else is doing first. 
 
Learn from their mistakes, see what's working, what's not, where they excel and where they fail, and what opportunities they are missing. 
 
No matter...

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Do you have a plan? Oct 12, 2021

Is it your guilty secret?

Did you start your business without a business plan?

Are you well into establishing your business and you STILL don't have a business plan?

It's okay, we won't tell. But it needs to be on your priority list, no matter what stage your business is at. 

We know it's...

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Why you need multiple sales channels. Oct 12, 2021

Now more than ever, it's critical that we multiply our sales channels for stability, and to reach our market wherever they are.
 
If your business is e-commerce, you should have 8-10 sales channels. 

It sounds like a lot doesn't it? It's not as hard as you think.

Every business,...

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Always be learning. Oct 12, 2021

There is so much to learn and so little time it seems. 

And when you finally learn it, they change it, right?
 
It's hard to keep up. That's why it's critical to never stop learning.
 
The good news is that there are countless ways to pick up new knowledge that will help you in...

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Run it like a business from the start. Oct 12, 2021

Systems aren't sexy (at all).

Yes I said it. Systems aren't sexy, but they will save you hours of frustration and tons of headaches - and that IS sexy. 

From day one (or right now ) you need to get some basic systems in place to make your life easier. 

Once you've made the decision to...

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