This week we are going to get strategic!

 I don't care if you are still waiting to launch, or if you are several years into your business.  This exercise we’re talking through today, is what you need to run through at every stage of your business, when you want to start strong,...

Today we are going to talk about branding and how you can make sure that yours is sending all the right messages, and how to fix it If it’s not.

It's so important to remember that your brand is more than the colors and fonts you choose.

Your "brand" is actually how your business is...

In my time working with women entrepreneurs, I have found that there are two things we don't have a lot of. 

Time and money. 

So, keeping in mind how much you have to do right now, I have taken the lengthy process of building a marketing plan, and distilled it to its most key...

So today, we are talking about getting your business started and we are going to talk through your idea, how you can test it to make sure it’s going to be successful, how much money you need to get started, and where you can look for financing.

Let’s start with the first step -...

I started my public speaking career as a nervous introvert, with absolutely no prior experience.

My first live presentation was on a Disney Cruise ship in a theater that held 800 guests and one panic-stricken presenter.

I vividly recall trying to convince other crew members to push me down the...

Let’s talk about setting up your “online ecosystem” and building your audience through social media and other platforms.

This is when you start introducing your business to the world. If you're just getting started, these are great tips to get you started off on the right foot....

For everyone just starting out this is a BIG one.

Spending money is FUN.

It's easy to tell ourselves we are doing the work, and moving the business forward, when we are doing things like getting an office space, buying inventory or equipment and paying for other services.

The truth is that...

Most of us have taken some steps (or a lot of steps) in our homes to be more eco-friendly, but a large proportion of small business haven’t taken a similar approach to reducing their businesses’ footprint. 

In truth, your business likely has even more potential than your home, to...

No matter how great the idea, if it doesn't fit your life, your resources or your needs, it’s not going to work out in the long run.

A few things to keep in mind as you work through your list of ideas and work to narrow it down.

Think about

1. Startup costs – Will you be able to raise...

What Is a Target Audience?

Very simply, a target audience is a specific group of people you have decided to target with your products or services. It could be a large market or a smaller niche market.

The most common mistake new business owners make is to insist that their product is for...

What is your brand identity?

Your brand identity generally encompasses the visual aspects of your brand that identify it and distinguish it from others in your market.  This can include many things, but almost always includes colors, fonts and logos.

The sky is the limit to what you can...

It's so important to remember that your brand is more than the colors and fonts you choose. 

Your "brand" is actually how your business is perceived by those who experience it. 
 
To build your brand, you will want to ensure that every interaction, from websites and social media, to...